Friendly User Interface - a user-friendly ( intuitive ) user interface. Friendly Design - user-friendly design. Increasingly, we find such phrases in the description of goods, whether it be software or material product, such as a chair, when it comes to external properties or characteristics of the product design. Also, there can be understood as an integrated design of interior spaces, houses, cars, etc. As you can see, the adjective 'friendly' (. English. friendly, user-friendly ) is common and reflects the main property of these things ( the so- called all of the above and other objects). As part of. friendly. - the concept of producer (designer, constructor) declared not only that its product is designed. the most convenient. for its user. 'Friendly'. means that.
in the product lies some emotional component, which removes the barrier that has a place to be dating at the time ( contact) potential winner ( the user) with potentially his thing. This means that when you first look at the thing at the first approximation to it, touch and test its potential owner takes possession of sympathy for her, perhaps a feeling of coziness and comfort. He is going through an emotional lift and eventually accept a thing as his own and decides on its acquisition. This approach is today perhaps the most critical in the fight for the buyer. Fighting out of the plane of the material - the minimization of production costs, optimization of supply chains, energy-saving technologies and modernization of production - goes into the plane of the intangible. Dr.. ). Its advantage is determined by the ability to retain existing customers. And the trick is that the large financial costs for this may not be required. The client ( consumer) now knows much more about their needs and how to meet them than many market participants. Before deciding to purchase a buyer will review a lot of sources of information, will find those who have already bought him a much needed thing and ask about their opinion, compare with counterparts on a number of criteria. Of all the proposals, he must choose for themselves the one that will. friendly. in relation to it, other things being equal ( price, quality / reliability, delivery time, warranty ). And knowing the reason for this. friendly. , The owner of this knowledge is to whom the manufacturer (supplier, vendor) will be always on horseback, because he has his army of loyal customers who have chosen his product because of this property. But it is the product of the material. And what about the service, where the ratio plays a decisive role for the success? Online. AmazingServiceGuy. published the post Christina Ivey (Kristina Evey) about the importance and role of friendship in a relationship with the client and the ' customer experience '. Here is an extract (translated from English ):.
Customers make their purchases based on their feelings. When choosing a supplier of goods or services, a representative of that smiling, courteous and pleasant in communication rated higher in customer quality system requirements for it. It should be understood that the ' factor of friendship ' are not always what you can learn. It is rather a property of the individual staff that we hire.
Complete with notes can be found. here. As you can see is not new. Smile, be polite and courteous, exudes the joy of communicating with the client - standard rules of conduct for staff in dealing with those who can pay their money in exchange for a thing. I remember the hapless staff of the New York hotel where he stayed Kevin McCallister - the hero of the movie ... On the selection of staff with the necessary qualities to m. h. and work with clients a lot of books written articles and advice. I'm not a corporate trainer and expert in the field of human resource management, to give advice or evaluate others on this topic.
Much more interesting to look at this problem from another point of view. Here is an example of. I had to face the fact that the problem of replacing a PC, which is being completely intact, but does not require an upgrade, but it is a complete replacement because of obsolete and no longer notice it was not possible. Sistemnik was purchased nine years ago, and despite the fact that in the year 2011 the court can understand, even barely cope with office applications. Find in Kharkov shop with reasonable prices on a PC is not working. But because of budget constraints, it was decided. to collect. PC instead of buying. ready. , Despite the fact that the money requested for the finished car can be collected and more powerful machine. That's where the fun began. Having a general knowledge of how the PC is going and not wanting to busy, I decided to consult on this matter in those stores where the prices of Kharkov components with suitable characteristics were the most acceptable. As a result, three of the four candidates had been eliminated. In one shop assembly of components purchased from them is not it, that, frankly, surprised. And in the other two - for a fee. No less strange, especially given the response from the fourth store. Manager working with clients of the store after receiving from me by e-mail list of required components contacted me and asked to clarify the general purposes for which the PC will be used. Then he said that would consult with the techies at the expense of compliance with selected components, which can take quite some time. On the question of providing assistance to assemble a PC, I received a positive response and was surprised to learn that the service is free. Already coming to this store to pay for the goods I share my experience with the manager to which he replied something like this:.
In Kharkov, full of shops and parts suppliers to find that only a matter of time before a buyer. Anything of value for him is that he will exchange their earned money on a product in one way or another store do not. But exactly what is considered by many vendors. For us it is important that the client has spent the n-th amount of personal time to find us - on the internet, through friends or through advertising or something else. And if he spent this valuable resource ( time) on us, then why not pay it by adding the value in buying their products by agreeing to meet and satisfy his needs? . solve his problem. , Contained no. purchase. heaps of ' iron ', packaged in a beautiful cardboard box, and. get. the desired result. As a result, the buyer gets what he wanted, and - not the designer, and finished PCs, and we are very likely - a regular customer. And his opinion of us, he will share with their environment will be effective and meaningful advertising of any.
Some time later I came to this store many times and do not stare at the news, and for a specific purpose - to buy what I need.
Customer capital or capital is a type of relationship. intellectual Capital. (IR). His (IR ), the existence and, hence, the need to manage, they may reject a fool. ' Horns and Hoofs '. with a constantly changing in form, but the content of eternal zitspredsedatelem Pound. They are not even aware that they will push to the margins of the risk of being upside down does not even state who care about and yet this is not from what they ( the owners ), yet comfortable, and the client, which has become more selective and smarter. It should recognize it. Annie Brooking, the author. ' Intellectual capital '. , Noted that the intellectual (read: consumer ) capital came at a time when the first hawker acquired his first loyalty. But only if it was called the ' win a good name '. Management of consumer capital, building a strong, clear and transparent relationship with. Friendly Customer Service. But the end result is much higher and more reliable than the pursuit of rapid ruble / hryvnia. My example - confirmation.
Related links:. What does friendly customer service mean? . Author: Ben Kepes.
